Based in Copenhagen, Wood Wood is a contemporary fashion and lifestyle brand founded in 2002. Co-founders, Karl-Oskar Olsen and Brian SS Jensen, continue to direct Wood Wood. Today, Wood Wood has stores in Berlin, London, Aarhus and Copenhagen as well as an online store.
Wood Wood is a sub-culturally founded lifestyle brand, which evolved around graffiti and ’90s street culture. Since the beginning, the collections have reflected an influence from sports, art, music and various eras of youth culture. Wood Wood balances expression and function, and it best describes as contemporary streetwear combined with a strong sports component.
The Wood Wood collections have evolved into tailored and sophisticated expressions while keeping their playful graphic profile that often revolves around juxtapositions and iconography.
“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic.”
Karl-Oskar Olsen, Co-founder and Creative Director.
Through an outwards and exploratory approach, Wood Wood has engaged in a multitude of partnerships. Throughout the years, Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Disney and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.
Renowned stores across the world stock Wood Wood collections and the continuously evolving list includes the likes of End Clothing (UK), Le Bon Marche (France), Need Supply (US), Liberty (UK), Au Pont Rouge (St. Petersburg), Galeries Lafayette Paris (France), Aplace (Sweden), Harvey Nichols (Hong Kong), YME (Norway), Hanon Shop (Scotland), Unger (Germany), and Department (Taiwan).