While we as the producer certainly have the most significant responsibility for a garment's environmental footprint, there is also a lot that you, the consumer, can do in the way you care for your clothing to reduce the impact further. We produce quality garments that we believe should have a long life - you can ensure this by giving it the proper care. The way you treat your clothing has a significant impact on the lifespan of the garment and the environment. Approximately ¼ of a garment's environmental footprint comes from the way you care for it at home. However, by making small changes, you can significantly improve this.
Only wash your garment when it is needed. By cutting down on unnecessary washes, you can quickly reduce your garment's environmental footprint. On top of that, washing also tears greatly on your clothing - by washing less, you will keep it looking nicer for longer. Instead of laundering, airing can refresh your garment.
Wash at a lower temperature
By lowering your washing temperature from 60 to 30 degrees, you will use about half the energy per washing lot - and your clothes will still get clean. On the care label in your garment, we have indicated the highest temperature allowed without damaging the clothing, but unless your clothes are very dirty, they can also become clean at a lower temperature.
Using much detergent will not make your clothes cleaner. It can leave marks on your clothes if you use too much. If you use a small amount of soap, your clothes will still get clean, and the water will be less polluted. Look for an eco-labelled detergent to further help the environment. Avoid fabric softeners.
Tumble drying is never a good thing. First of all, a tumble dryer uses a lot of energy. Secondly, your clothes will last longer and look better if you dry them on a line rather than tumble drying.
Pilling is common, especially in knitted garments made from natural fibres like merino and lambswool. It doesn't look right, but you can easily remove it by carefully using a fabric comb or pill remover. This will help extend the life of your garment.