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A Big Wood Wood pop-up shopA Big Wood Wood pop-up shop

Established in 2021, ARTEFACT is our take-back initiative that encourages customers to bring in pieces from past WOOD WOOD collections, so that they can be purchased by others within our community. The plan is to promote circularity within retail, increase the life cycle of each garment and move towards a more respectable approach to working with seasons within the fashion industry on our journey towards greater sustainability. As our ARTEFACT platform is set to relaunch to allow customers to sell directly to one another, we thought we’d bring the concept to Roskilde Festival – an event that champions sustainability and fosters a sense of togetherness. To help with this project, we enlisted Anja Fange-Larsen and Kathrine Holm Birkbak-Madsen from Studio Gestalt – an architecture firm based in Copenhagen, Denmark – to design a pop-up structure that embodies the same sustainability-led outlook. We sat down with the two architects to talk about their obsession with conceptual spaces, the foundations of sustainable design and how they decided a transparent structure would play home to ARTEFACT at one of Europe’s biggest and best-loved festivals.

wood wood pop-up shopwood wood pop-up shop
wood wood pop-up shopwood wood pop-up shop