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While we as the producer certainly have the biggest responsibility for a garment's environmental footprint, there is also a lot that you, the consumer, can do in the way you care for your garment to further reduce the impact. We produce quality garments that we believe should have a long life - you can ensure this by giving it the proper care. The way you treat your garment has great impact on the lifespan of the garment and the environment. In fact, approximately ¼ of a garment's environmental footprint comes from the way you care for it at home. However, by making small changes you can greatly improve this.

Wash less
Only wash your garment when it is really needed. By cutting down on unnecessary washes you can quickly reduce your garment?s environmental footprint. On top of that washing also tears greatly on your garment - by washing less you will keep it looking nicer for longer. Instead of washing, airing can refresh your garment

Wash at lower temperature
By lowering your washing temperature from 60 to 30 degrees, you will use about half the energy per washing lot - and your clothes will still get clean. On the care label in your garment we have indicated the highest temperature allowed without damaging the garment, but unless your clothes are very dirty, they can also become clean at lower temperature.

Less detergent
Using a lot of detergent will not make your clothes cleaner, actually, it can leave marks on your clothes, if you use too much. If you use less detergent, your clothes will still get clean, and the water will be less polluted. Look for an eco-labelled detergent to further help the environment. Avoid fabric softeners.

Tumble drying is never a good thing. First of all, a tumble dryer uses a lot of energy, secondly your clothes will last longer and look better, if you dry them on a line rather than tumble drying.

Pilling is common, especially in knitted garments made from natural fibers like merino and lambswool. It doesn't look good, but you can easily remove it by carefully using a fabric comb or pill remover. This will help extend the life of your garment.

For more detailed information we highly recommend that you follow the guide at By doing this, you will not only be able to prolong the lifespan of your garments and enjoy them longer, you will also greatly limit your own environmental footprint.