All W.W. stores in Denmark are now open Monday to Saturday, 11:00-17:00 I Berlin 12:00-17:00
  • Photo: Rasmus Weng Karlsen
Rivalry aside, we have created a unifying T-shirt capsule alongside some of our Copenhagen friends. The TOGETHER T-shirt represents a message of unity. The values of friendship, competition, creativity, resilience and togetherness speak to the degree in which we all inspire one another to keep going. As we collectively move forward together, at home and abroad, let us all stay true to these values that make us who we are, now and forever.
With a mutual respect, Le Fix, Norse Projects, Soulland and Wood Wood all met in the late-1990's through art, design and skateboarding. Mads Nørgaard, who established his brand and store in 1986, became a key supporter and collaborator for the brands as they developed in the early years. Presently, all five labels aim to build and continually focus on setting an international awareness of Copenhagen through fashion and culture.

The TOGETHER graphic designed by Brian SS Jensen, co-founder of Wood Wood, serves as a reaction to the global outbreak of COVID-19. After creating the graphic, Brian felt it served a bigger purpose and reached out to fellow friends, and brand colleagues who have all felt the social and economic drag of the pandemic.

The collaborative T-shirt is available in five unique colours, representing five Copenhagen-based brands: Le Fix, Mads Nørgaard, Norse Projects, Soulland and Wood Wood. This project represents a collective spirit of resilience, creativity, friendly-competition and togetherness. Exclusive to Wood Wood, the black print T-shirt can be purchased online and at our Grønnegade flagship.

Currently, Denmark is slowly inching towards a state of normalcy. Retail spaces are now being partly open to the public again, and people can slowly start returning to work. As a group, we want to stand together collectively rather than fight for territory. We want to support one another for a higher course and build upon the shared common values that make us who are.
"Although everybody is at home feeling isolated these days, I think there's also a strong sense of connection to the rest of the world. I guess this T-shirt is an expression of that. Now feels like the perfect time to spread a message of unity, and I've thought about doing something together with these guys for some time. We all share a connection both as brands and humans, which I think is quite unique for Copenhagen. Friendly competition for sure."
Brian SS Jensen, Wood Wood
All proceeds from sales of the shirt will be donated to Hus Forbi, an organisation supporting the homeless in Denmark.
Rivalry aside, we have created a unifying T-shirt capsule alongside some of our Copenhagen friends. The TOGETHER T-shirt represents a message of unity. The values of friendship, competition, creativity, resilience and togetherness speak to the degree in which we all inspire one another to keep going. As we collectively move forward together, at home and abroad, let us all stay true to these values that make us who we are, now and forever.
With a mutual respect, Le Fix, Norse Projects, Soulland and Wood Wood all met in the late-1990's through art, design and skateboarding. Mads Nørgaard, who established his brand and store in 1986, became a key supporter and collaborator for the brands as they developed in the early years. Presently, all five labels aim to build and continually focus on setting an international awareness of Copenhagen through fashion and culture.

The TOGETHER graphic designed by Brian SS Jensen, co-founder of Wood Wood, serves as a reaction to the global outbreak of COVID-19. After creating the graphic, Brian felt it served a bigger purpose and reached out to fellow friends, and brand colleagues who have all felt the social and economic drag of the pandemic.

The collaborative T-shirt is available in five unique colours, representing five Copenhagen-based brands: Le Fix, Mads Nørgaard, Norse Projects, Soulland and Wood Wood. This project represents a collective spirit of resilience, creativity, friendly-competition and togetherness. Exclusive to Wood Wood, the black print T-shirt can be purchased online and at our Grønnegade flagship.

Currently, Denmark is slowly inching towards a state of normalcy. Retail spaces are now being partly open to the public again, and people can slowly start returning to work. As a group, we want to stand together collectively rather than fight for territory. We want to support one another for a higher course and build upon the shared common values that make us who are.
"Although everybody is at home feeling isolated these days, I think there's also a strong sense of connection to the rest of the world. I guess this T-shirt is an expression of that. Now feels like the perfect time to spread a message of unity, and I've thought about doing something together with these guys for some time. We all share a connection both as brands and humans, which I think is quite unique for Copenhagen. Friendly competition for sure."
Brian SS Jensen, Wood Wood
All proceeds from sales of the shirt will be donated to Hus Forbi, an organisation supporting the homeless in Denmark