Reebok by Wood Wood

Late 2015 Wood Wood joined forces with Reebok Classic to create a capsule collection inspired by British street culture. The collection consists of a range of iconic sportswear silhouettes updated with Wood Wood's sophisticated streetwear aesthetic.

With a starting point in the 90's, a time when British street culture's logo infatuation and preoccupation with sportswear peaked, Wood Wood has reworked a range of classic sportswear styles with technical detailing and fabrics, taking the collection in a contemporary direction. Taking inspiration from the history of Reebok Classic branding the designers have combined heritage Reebok visuals with elements from Wood Wood's ever growing graphic archive, resulting in a fusion of imagery in true representation of both brands.