New Balance 670 W
New Balance kindly invited Wood Wood to rework one of the silhouettes from their back catalogue and we decided on the low profile model 670. Not the most obvious choice, but we have a thing for the classic lightweight running shoes of the 80's. The 670 was originally made in Ireland between 1985 and 1986 for middle distance performance runners, and was recently relaunched as part of New Balance's 100th anniversary.
Against the trend, which has seen many of its competitors moving production overseas, New Balance maintains its UK manufacturing facility in the Northern part of England. Located in the small village of Flimby, it employs over 210 people who still assembles the footwear by hand, ensuring the premium quality and comfort which have given the UK made New Balance shoes a cult following.
To keep in line with New Balance history and as a reaction to the constant in-flux of conceptual packs, crazy prints and obscure themes so popular among sneaker brands these days, we wanted to keep it simple and stuck with stock materials available from the UK factory. The navy nubuck works as a base for the complementing purple and cyan blue suede parts, topped off with an aggressive safety orange to make sure the shoe will be noticed. Two sets of extra laces was included in the box as well as a pair of socks produced specifically for the occasion. Limited to 96 pairs worldwide. Sold only at Wood Wood and Colette in Paris.
Launched November 2007.