adidas Consortium x Wood Wood UltraBOOST

In preparation for this project with adidas Consortium, we signed up for an advanced astrophysics lecture centered on a major discovery in 2014. That year, scientists announced what they believed to be the indirect detection of gravitational waves in the afterglow of the Big Bang. As the last untested prediction of Einstein's Theory of General Relativity, finding gravitational waves proved to be quite a big deal.

Besides its groundbreaking scientific importance, an early depiction of this pattern - line segments intersected by shaded areas of orange and blue - turned out to deliver a visually striking design. We incorporated elements of this chart into the design of our UltraBOOSTs. Our research into astrophysics served as an initial spark for this project and even though it took to challenging heights with our conceptual approach, the resulting designs of both UltraBOOSTs stayed down-to-earth and quintessentially wearable.

The adidas Consortium x Wood Wood UltraBOOST pre-released in W.W. stores including February 20th 2016, before launching in selected Consortium retailers worldwide February 27th 2016.