Together with other adidas Consortium partners we were invited to Adi headquarters in Nürnberg, Germany to contribute to the adidas a-ZX project. The overall idea was to re-launch the ZX series from the late 80´s / early 90´s, and each partner picked a model to work on.
Our contribution to the project is the ZX9000 WW. There's really no complicated concepts for this one, as we just wanted to create something reflecting the overall look of this era in footwear design.
For the launch of the project we did a guerilla style poster campaign on the streets of Copenhagen focusing on the first letter of each partner.
Released October 2008.