AdicolorOur involvement with the Adicolor project meant a lot to us here at Wood Wood.
It was our first major collaborative project which meant international exposure and recoqnition in a scale we were not use to. Adicolor was one of Adidas, largest projects to date, 36 shoes were designed by the likes of Peter Saville, Twist, Keith Haring & Jeremy Scott, Claude Closky and Kermit.
We re-built our Copenhagen store for the occasion creating a temporary official Adicolor flagship store. For the launch of the P1 shoe - representing the colour pink; we hosted a huge BBQ party with DJ Mehdi from Paris spinning records alongside Michael Koppelman of Gimme5 fame. Our shoe which combined the colour pink with embroidered graphics from our collection and many small details, sold out within a few days.
Launched April 2006.