Nike Air Presto Mid x ACRONYM

6. Sep 2018
In 2016, the Nike Air Presto Mid x ACRONYM took sneaker culture by storm, thanks to its sharp transformation of the classic "T-shirt for your feet". According to ACRONYM's Errolson Hugh, the collaboration started by taking a closer look at failed and forgotten Air Presto prototypes. After spotting a sample with a mid-height, he and NikeLab designers proceeded to "Acronymise" it with fresh colourways and a dual-zip entry system.

The zips presented the biggest design challenge and required multiple iterations before achieving a fast, simultaneous pull. Though the shoe's overall design was completed in three hours, testing the pull distance, angle and slider types took six tries. The final result retains a clean silhouette while having a visible pull cord and zip tabs extending beyond the profile of the shoe. Additional support and breathability come from leather in the heel, a 3D mesh collar and spacer mesh on the forefoot.

The three colourways of the Nike Air Presto Mid x ACRONYM will be sold via our online raffle and in-store releases at W.W. Copenhagen and W.W. Souvenir Shop Thursday, September 20 at 10:00 AM CEST.

The raffle ends Tuesday, September 18 at 11:59 AM CEST. Click here to join the raffle.