Icon Visions: Exposing a fugitive nature

In today's times, you have access to the entire world within the glimpse of an eye. Icon Visions encapsulates that impression and pays tribute to a time that has been, making it relevant today.
In anticipation of Icon Vision's debut exhibition at Wood Wood titled 'A Guided Tour,' we sat down with designer and founder Cecilie Jorgensen to sink deep into the universe of Icon Visions, a world with no rules or convention.

What is Icon Visions?

Icon Visions covers many aspects that cannot be labeled nor defined. It requires a space to move and re-structure. You can see it as a platform or a project, trying to question things and intervene with inspirational visuals along with people, art, and music. Icon Visions shouldn't be interpreted solemnly as a clothing brand. It has much more to it, including an approach that questions past methods. Inspiring others challenging the general perception and becoming familiar with uncovered ground is part of getting people to wonder and elaborate on things, without it being served directly to them. Our project is about working as a unity, not competing with one another.

It has been essential for me to try and go with the gut-feeling and ideas that I have. This meaning that I'm not being held back by a strategy or a plan made six months ago. I'm still trying to get clearer on what I am aiming for in the future, but for now, it's very fluid and fast-moving towards my immediate state of mind. A big thing for me in this project is questioning what is going on with the established fashion.
"The way of manufacturing clothes has to be re-thought. Otherwise, we won't be able to continue creating what we love for years to come"

In your brand story, you highlight that Icon Visions doesn't have seasons. Why is this important?

I believe it is essential as a manufacturer and designer of clothes to challenge previous methods by developing your own. It is a way of clearing your headspace and devote more time to the creative process. At the same time, you need to be aware of the fact that the planet is crumbling below our feet. We need to adjust the manufacturing of clothes. The way of manufacturing clothes has to be re-thought. Otherwise, we won't be able to continue creating what we love for years to come. The thought of working without deadlines is not going to work in the long run. Though, I like the idea of not following the seasons. Both personally and from a sustainable perspective, seasons and trends add stress, and it doesn't contribute to anything positive.

When and why did you start the icon Visions?

I went to Japan with my boyfriend, Gustav, who now directs the visual approach of Icon Visions. For a long time, I had been quite unsure regarding my next project, and what I was supposed to do. We were on an island, Okinawa, where I came across a Japanese hardware store where I found boiler suits that are used by Japanese carpenters, construction workers, and street sweepers. I bought 30 pieces and brought them to Denmark, where I re-constructed the fit to make it more in line with my style. At that moment, I started thinking about a new project, which develops with a slower approach, including more time devotion and care for each product.

It all came from a curiosity of several aspects, not only clothes. I wanted to create a project, encapsulating a universe rather than continuing the usual collections and regularity of clothes. I wanted to be able to sew all the clothes, take images, and develop concepts to sync with this project. It is also the reasoning behind the name, Icon Visions.

You make a lot, if not all the pieces by hand, is the craft key to the overall brand identity?

To me, it is a vital part of my job, having a hands-on approach, and working with each piece of clothes as a small creation. Additionally, I want to find a way of producing garments, where things can be unique instead of mass-produced. It has to be 100% sustainable. Until I find a place that can assist me with the products, I continue to make everything myself.
"Icon Visions shouldn't be interpreted solemnly as a clothing brand. It has much more to it, including an approach that questions past methods"
"There aren't any rules"

Icon Visions feels somewhat as being at the intersection of both fashion and contemporary art. How is your take on that?

Icon Visions is a look into my creative brain and the thoughts and ideas for which I have a more excellent vision. You can say it is a way of expressing myself. Again, this is why Icon Visions refuses to be defined. It is of utmost importance, that people look at my projects as a whole, as part of a story. The foundation is the clothes. There are so many ideas behind the clothes that all express a part of me. This includes the making of videos, installations, and multiple other aspects. The installation at Wood Wood is an excellent example of that.

Does where you live reflect the way you dress as well as design?

My way of dressing changes a lot, depending on where in the world, I find myself. I am always getting inspired by the people and emotions that are surrounding me. My way of designing is more stable, and it does not depend on where I live or travel.

Looking at the exclusive collection for W.W. and the clothes you make, I was wondering what motivates your color choice and your color palette for a season?

The pieces that are available at Wood Wood are partially pieces from the past, along with multiple pieces that are entirely new. That is part of the reasoning as to why we have named the project, 'A guided Tour.' It is a tour of what we have created until now. It has been boiled down to the pieces which Wood Wood will be selling, including works to be showcased in-store.

In the exhibition, there's an installation that allows you to hide away or to show off, is this linked in any way with the current state of social media and how important it is sometimes to disappear?

Most definitely. The installation room that I have created is a physical room, that shows the importance of self-reflection. It shows the necessity of sometimes entering your own space for a gathering of thoughts. At the installation, you will get exposed to the settings of the event surrounded by a lot of people. However, one can disappear into a hiding spot, where everything remains close. This space allows you to set up boundaries and withdraw from the surroundings. The possibility is always there to show off and stand by the store windows, exposing yourself. All sorts of emotions and thoughts are welcome. There aren't any rules.

This is your first retailer exclusive. What was behind your decision to launch with Wood Wood? And what spoke to you about this collaboration?

For a while, I have been thinking about finding a store that has a universe Icon Visions will fit into. Wood Wood has several brands and ideas that all speak to me. When Wood Wood approached me, I felt after a brief consideration, that this is the right place for Icon Visions to show off and enter the scene.
Limited to this evening alone, products from Icon Visions will be available for in-store purchase. Should an item be sold out, it is possible to place a pre-order. The opportunity of placing a pre-order is exclusive to the event. Possible remaining products will be available at woodwood.com on November 29th.
Words: Kevin Kafesu
Photography: Sarah Stenfeldt

Icon Visions: Exposing a fugitive nature

In today's times, you have access to the entire world within the glimpse of an eye. Icon Visions encapsulates that impression and pays tribute to a time that has been, making it relevant today. In anticipation of Icon Vision's debut exhibition at Wood Wood titled 'A Guided Tour,' we sat down with designer and founder Cecilie Jorgensen to sink deep into the universe of Icon Visions, a world with no rules or convention.

What is Icon Visions?

Icon Visions covers many aspects that cannot be labeled nor defined. It requires a space to move and re-structure. You can see it as a platform or a project, trying to question things and intervene with inspirational visuals along with people, art, and music. Icon Visions shouldn't be interpreted solemnly as a clothing brand. It has much more to it, including an approach that questions past methods. Inspiring others challenging the general perception and becoming familiar with uncovered ground is part of getting people to wonder and elaborate on things, without it being served directly to them. Our project is about working as a unity, not competing with one another.

It has been essential for me to try and go with the gut-feeling and ideas that I have. This meaning that I'm not being held back by a strategy or a plan made six months ago. I'm still trying to get clearer on what I am aiming for in the future, but for now, it's very fluid and fast-moving towards my immediate state of mind. ?A big thing for me in this project is questioning what is going on with the established fashion. Icon Visions: Exposing a fugitive nature.

In your brand story, you highlight that Icon Visions doesn't have seasons. Why is this important?

I believe it is essential as a manufacturer and designer of clothes to challenge previous methods by developing your own. It is a way of clearing your headspace and devote more time to the creative process. At the same time, you need to be aware of the fact that the planet is crumbling below our feet. We need to adjust the manufacturing of clothes. The way of manufacturing clothes has to be re-thought. Otherwise, we won't be able to continue creating what we love for years to come. The thought of working without deadlines is not going to work in the long run. Though, I like the idea of not following the seasons. Both personally and from a sustainable perspective, seasons and trends add stress, and it doesn't contribute to anything positive.
"The way of manufacturing clothes has to be re-thought. Otherwise, we won't be able to continue creating what we love for years to come"

When and why did you start the icon Visions?

I went to Japan with my boyfriend, Gustav, who now directs the visual approach of Icon Visions. For a long time, I had been quite unsure regarding my next project, and what I was supposed to do. We were on an island, Okinawa, where I came across a Japanese hardware store where I found boiler suits that are used by Japanese carpenters, construction workers, and street sweepers. I bought 30 pieces and brought them to Denmark, where I re-constructed the fit to make it more in line with my style. At that moment, I started thinking about a new project, which develops with a slower approach, including more time devotion and care for each product.

It all came from a curiosity of several aspects, not only clothes. I wanted to create a project, encapsulating a universe rather than continuing the usual collections and regularity of clothes. I wanted to be able to sew all the clothes, take images, and develop concepts to sync with this project. It is also the reasoning behind the name, Icon Visions.

You make a lot, if not all the pieces by hand, is the craft key to the overall brand identity?

To me, it is a vital part of my job, having a hands-on approach, and working with each piece of clothes as a small creation. Additionally, I want to find a way of producing garments, where things can be unique instead of mass-produced. It has to be 100% sustainable. Until I find a place that can assist me with the products, I continue to make everything myself.

Icon Visions feels somewhat as being at the intersection of both fashion and contemporary art. How is your take on that?

Icon Visions is a look into my creative brain and the thoughts and ideas for which I have a more excellent vision. You can say it is a way of expressing myself. Again, this is why Icon Visions refuses to be defined. It is of utmost importance, that people look at my projects as a whole, as part of a story. The foundation is the clothes. There are so many ideas behind the clothes that all express a part of me. This includes the making of videos, installations, and multiple other aspects. The installation at Wood Wood is an excellent example of that.

Looking at the exclusive collection for W.W. and the clothes you make, I was wondering what motivates your color choice and your color palette for a season?

The pieces that are available at Wood Wood are partially pieces from the past, along with multiple pieces that are entirely new. That is part of the reasoning as to why we have named the project, 'A guided Tour.' It is a tour of what we have created until now. It has been boiled down to the pieces which Wood Wood will be selling, including works to be showcased in-store.

Does where you live reflect the way you dress as well as design?

My way of dressing changes a lot, depending on where in the world, I find myself. I am always getting inspired by the people and emotions that are surrounding me. My way of designing is more stable, and it does not depend on where I live or travel.

"Icon Visions shouldn't be interpreted solemnly as a clothing brand. It has much more to it, including an approach that questions past methods"

This is your first retailer exclusive. What was behind your decision to launch with Wood Wood? And what spoke to you about this collaboration?

For a while, I have been thinking about finding a store that has a universe Icon Visions will fit into. Wood Wood has several brands and ideas that all speak to me. When Wood Wood approached me, I felt after a brief consideration, that this is the right place for Icon Visions to show off and enter the scene.

In the exhibition, there's an installation that allows you to hide away or to show off, is this linked in any way with the current state of social media and how important it is sometimes to disappear?

Most definitely. The installation room that I have created is a physical room, that shows the importance of self-reflection. It shows the necessity of sometimes entering your own space for a gathering of thoughts. At the installation, you will get exposed to the settings of the event surrounded by a lot of people. However, one can disappear into a hiding spot, where everything remains close. This space allows you to set up boundaries and withdraw from the surroundings. The possibility is always there to show off and stand by the store windows, exposing yourself. All sorts of emotions and thoughts are welcome. There aren't any rules.
Limited to this evening alone, products from Icon Visions will be available for in-store purchase. Should an item be sold out, it is possible to place a pre-order. The opportunity of placing a pre-order is exclusive to the event. Possible remaining products will be available at woodwood.com on November 29th.
Words: Kevin Kafesu
Photography: Sarah Stenfeldt