Champion by Wood Wood

For the latest collection in the ongoing collaboration with iconic sports brand Champion, we have created a collection inspired by American sportswear featuring fragmented team mascots and distorted sports iconography.
For the latest collection in the ongoing collaboration with iconic sports brand Champion, we have created a collection inspired by American sportswear featuring fragmented team mascots and distorted sports iconography.
As the previous collections, the Autumn / Winter 2018 collection from Champion by Wood Wood is built on the authentic collegiate sportswear styles and products that Champion does so well. The collection which is for both men and women features classic sportswear styles such as long sleeved T-shirts, sweatshirts and track pants. The collection also features casual fitted sweatshirt with high collars and half zip for both men and women, an extra puffy cropped down jacket for women as well as a hoodies and a bomber jacket for men.

The colour palette is kept clean focusing on black, white, grey melange and deep forest green with colour pops spread throughout. The visuals of the collection are based on fragments of sports iconography and team mascots fused with details from flags and banners of sports clubs. The different graphic elements are applied in various techniques such as patches, prints and embroidery resulting in a unique take on sports graphics that is both striking and playful.
The Champion by Wood Wood Autumn / Winter 2018 collection is now exclusively available at all W.W stores including woodwood.com before the global launch November 22nd.
Photography: Jonas Bie
Art direction: Brian SS Jensen
Styling: Annika Agerled
Hair and Make-up: Stine Rasmussen