Copenhagen Airport has always been an airport with premium shopping and great possibilities for travellers to grab a good meal when commuting. The interior of the airport is often described as very Scandinavian as it's clean, somewhat minimal and yet cosy. The shopping selection is excellent and rivalled by few other airports in the world. With roots in the graffiti culture and a unique take on contemporary streetwear, Wood Wood is nevertheless an atypical brand to be located in an airport environment.
With an outspoken desire Not To Be Trusted, Wood Wood has always taken pride in doing the unexpected. Whether it be collaboration partners or brand selection at the stores, Wood Wood strives to do things differently. Seen in this perspective it's only natural for Wood Wood to find a new kind of setting to develop the brand. The Wood Wood Souvenir Shop is exactly this, and the opportunity to re-think how a Wood Wood store looks were simply too big to pass.