Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark.
With its own stores in Berlin, Aarhus and Copenhagen as well as an
on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and
Brian SS Jensen.
As a sub-cultural founded lifestyle brand, its founders grew up with
graffiti and street culture in the 90's where style was key. They mix
high fashion, sports and streetwear with youth culture, art and music
creating the best possible product balanced between style and function.
Best described as Contemporary Streetwear, Wood Wood has looked beyond
just fashion and is making its mark with a strong sports component,
combined with the brand's ability to move up and down the fashion
"Wood Wood is much more than a brand. It's about style and attitude.
We were raised with the desire to constantly evolve and we'll keep on
taking the brand even further by combining elements of underground and
high-end into our very own aesthetic." - Karl-Oskar Olsen, Co-founder
and Creative Director.
The Wood Wood attitude combines fashion conscious sophistication with
urban roots in an unpretentious manner and our local base on Nørrebro
in Copenhagen, Denmark is evident in the brand's attitude. A global
mindset has allowed us to develop a multitude of partnerships and
throughout the years Wood Wood has made more than 50 collaborations with
renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas
as well as niche brands and artists such as Peter Sutherland, Elmgreen
& Dragset, So-Me and FUZI UVTPK.
Wood Wood's collections are built upon new takes on iconic
silhouettes with a sports-fashion approach, staying true to the
sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports
and streetwear with youth culture, art and music. Always aiming to find
the perfect balance between style and functionality, the Wood Wood
collections have evolved into tailored and sophisticated expressions,
while keeping their playful graphic profile that often revolves around
juxtapositions and iconography.